Former Pandora Exec to Run Cannabis Cup, Lifestyle, Music & Business Events
LOS ANGELES – High Times Media, the premier brand in the burgeoning Legal Cannabis industry, has named Brian Rucker as Senior Vice President – Events & Partnerships, to oversee the company’s fast-growing lifestyle and music operations.
“We’re so pleased to add the talents and leadership of Brian Rucker, who has been a prominent executive in the business of live music for years, to our team as we aggressively expand our live music and lifestyle initiatives,” said Adam Levin, CEO of High Times Media. “He brings the right background, experience and smarts for the job. Together, we’re committed to creating memorable, unique gatherings in exquisite settings that celebrate the Legal Cannabis lifestyle while connecting fans, creative talent and companies in exciting ways.”
Rucker will oversee the strategy, implementation and execution of all events on behalf of High Times Media, including the company’s signature Cannabis Cup series of music and lifestyle gatherings held across the United States and in prominent overseas destinations such as the European Union and South America. Rucker formerly was head of live industry relations for Pandora Media, the music-streaming company. There, he oversaw all business development and marketing partnerships with music promoters, festivals, artist-management companies and talent agencies.
Rucker previously held senior management positions with Townsquare Media, Live Nation and Wasserman Media Group, where his teams created and implemented live entertainment properties, including major music festivals and lifestyle tours. Rucker, a Los Angeles resident, is a graduate of the University of California at Berkeley.
About High Times Media
For more than 40 years, HIGH TIMES has been the authoritative voice of authentic cannabis culture, leading the fight for legalization and empowering the burgeoning industry’s legal entrepreneurs. HIGH TIMES content spans digital, social, video and print platforms as well as location-based events highlighted by the Cannabis Cup global franchise and the HIGH TIMES Business Summit conference series. Follow @HIGH_TIMES_Mag on Twitter, @hightimesmagazine on Instagram or Facebook at
