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Twitter Policy Change Allows Ads from State-Legal Cannabis Businesses, Montana May Eliminate Sales Tax on MMJ, and Wisconsin Governor’s Budget Proposal Includes Cannabis Legalization

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Twitter Policy Change Allows Ads from State-Legal Cannabis Businesses

Twitter recently announced a policy change that will now permit state-legal marijuana businesses to advertise on their platform. On Wednesday, vape company Pax announced plans to be among the first of Twitter’s advertising partners. While many in the industry are excited about the policy change and view it as a step forward, others feel the rules imposed on cannabis advertising make the move more of a symbolic one. Notably, the rules for U.S. marijuana businesses that advertise on Twitter are different from the ones for Canadian companies. Twitter’s policy for U.S. cannabis advertisers states that a business cannot directly promote or offer the sale of marijuana, which includes CBD products that contain more than 0.3% THC. The platform is permitting companies in the cannabis industry to promote brand preference and offer informational content. 

Montana May Eliminate Sales Tax on MMJ

Montana’s medical marijuana industry is currently in the midst of a struggle. Patient numbers are dwindling and have fallen from 40,000 to 21,000 in the last year. Republican Representative Mike Hopkins has introduced legislation that he is hopeful will help change that. On Wednesday, Hopkins introduced House Bill 420. If passed, the bill would eliminate both the 4% state sales tax and the 3% local sales tax that is imposed in some areas. According to a local publication, Hopkins wants to eliminate the medical marijuana sales tax because the tax revenue from recreational cannabis sales is sufficient. 

Wisconsin Governor’s Budget Proposal Includes Cannabis Legalization

Wisconsin’s Democratic Governor Tony Evers is again including cannabis legalization in his budget. The proposal is unlikely to get very far in the Republican-dominated state Legislature. This is the second time Evers has attempted to introduce full recreational cannabis legalization for Wisconsin. But, Republican lawmakers rejected the proposal in 2021 and seem likely to do so again. Wisconsin is one of only 11 states that doesn’t have a medical or recreational cannabis program.